Brand Groundworks is where I’m at after 25 years in the creative world, working with creative agencies and client-side as a brand planner, strategist and creative copywriter.
In my early years I let instinct and intuition take the lead. Now I know what works, so I’ve kept it simple and flexible so that Brand Groundworks can adapt to all kinds of brand challenges. I love talking to people on all sides of that challenge and I work for that moment it all falls into place, strategic insight clicks with a creative idea and it all blooms into a brand with real life at its heart.
Time has also given me a great little network of trusted creative partners, so I can connect you to all the creative and marketing talent you’ll need.
A simple, sound model
Three phases of work, eight big questions, and one intention: a clear, compelling, strategically sound creative starting point, with none of the juicy strategic insight lost in translation.
We keep the journey simple too - good old-fashioned stakeholder interviews, workshops, brand audits, product and service research show us the way.
What my clients say
“Having worked with Heather for years, we’ve always loved her ability to combine great client, competitor and cultural research with sharp creative briefs. It gives us what we need to bring organisations into the future they want to see. She’s smart, knowledgeable, creative and puts everyone at ease instantly.”
Creative strategy director
"Heather brings clarity and cuts through the noise. While designers are focused on the visual language, she makes sure that the brand positioning is bang on and the words are evocative and meaningful. She really is the missing link in any creative branding project."
Agency creative director
“She has a unique way of seeing and saying things that brings brands to life. Her enthusiasm, vision and experience set the right course for launching a successful brand or reinvigorating an existing one."
Managing director