Brand Groundworks is a flexible research and planning programme that delivers sound brand strategy, compelling narrative and rich creative direction.
Shaped by decades of agency and client-side experience, this robust little programme is designed to make the most of your brand investment and get creative off to its best start.
Three phases, eight questions, endless flexibility - Brand Groundworks is designed to adapt to your organisation type, challenge, scale and ambition.
Brand Groundworks for…
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With over 25 years agency experience, this approach is designed with the creative and design process in mind. How I get there is up to you, whether I go in first to get brand strategy covered, or embed in your team to collaborate. Here’s how it works for creative agencies.
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I immerse in your world to understand the strategic push and pull that will inform a compelling brand brief and a great creative result. If you don’t have a creative team in place, I have a network of tried and trusted agencies and freelancers to make it happen. Find out more.
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Groundworks shifts emphasis for purpose-driven brands and considers a uniquely challenging blend of audiences. Priced accordingly, this programme will line up your creative team to do their best (and if you don’t have one, my tried and trusted network of agencies and freelancers can help with that too). Find out more.
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The Groundworks process for start-ups does so much more than drive great creative - it helps explore and galvanise your offer, position, delivery, market and more, giving you the tools you need to launch with conviction. Find out more.
Why Brand Groundworks?
For creative built on solid ground
Sound strategic thinking cuts out expensive creative misfires. And because the process doesn’t end at brand strategy, it meets the real needs of the design team who has to make it fly.
Seamless strategic - creative flow
This is brand strategy designed to plug right into the creative process with a briefing workshop and continued engagement so strategy, narrative and creative evolve together – that’s how good brands come to life!
A valuable tool for engagement
The Discovery phase is designed to engage diverse stakeholder voices, from CEO to service user and beyond. Workshops, interviews and engagement build valuable trust, buy-in and belief in the brand and its development, helping it land smoothly.
Affordable, scalable, adaptable
With a simple core programme, Groundworks is designed to adapt, giving emphasis and focus where needed and adapting to your organisation, ambition, life-stage and budget.
“Having worked with Heather for years, we’ve always loved her ability to combine great client, competitor and cultural research with sharp creative briefs. It gives us what we need to bring organisations into the future they want to see.”
Creative strategy director, Peter&Paul