Brand Groundworks for creative agencies
I’m most at home with the creative team, where I’ve always bridged the gap between strategy and creative. My agency clients trust me to represent them, respect their client relationships, work in a way that suits their distinctive project approach and of course, to deliver a solid, compelling brief the creative team can jump into.
Brand Groundworks for creative agencies includes:
Briefing with you – tell me all about it and let’s agree a way to work
90-minute Discovery workshop – with your client project team/relevant leads
Site visit / observation / testing – to get close to the offer
Desk research – brand audit, competitor insight and cultural/commercial context
Interviews – engaging at least 5 people beyond project lead team, which could include key staff, existing / potential clients or customers or partners
Discovery report – describing key insights and recommendations to share with client for input
Draft brand strategy – development of narrative, key messaging, brand positioning presented
to you for development/your inputDefined brand strategy – to share for client approval, with early stage design territories (something I’d work on with you)
Creative brief development - following client feedback, development of final brand strategy
and prep of creative brief (to be developed with/approved by creative director)In-person briefing session
Ongoing involvement to be agreed
Prices for this programme start at £3,000.
"Heather brings clarity and cuts through the noise. While designers are focused on the visual language, she makes sure that the brand positioning is bang on and the words are evocative and meaningful. She really is the missing link in any creative branding project."
Agency creative director
