Brand Groundworks for businesses and organisations
I give special attention to strategic and commercial objectives, whether you’re planning a re-positioning, re-branding or refresh. As an impartial, strategic lead
I make the most of the equity you’ve built, and the opportunities for brand to do more for your future.
And by engaging people in the process, the programme can be a powerful tool in building buy-in and support for change.
Key features of Brand Groundworks for businesses & organisations include:
Briefing with you – tell me all about it and let’s agree a way to work
90-minute Discovery workshop – with your project team/relevant leads
Site visit / observation / testing – to get close to the offer
Desk research – brand audit, competitor insight and cultural/commercial context
Interviews – engaging at least five people beyond project lead team. This could include key
staff, existing / potential / lapsed clients or customers or partners.Discovery report – describing key insights and recommendations
Draft brand strategy – development of narrative, messaging and brand positioning
Defined brand strategy – developed with your input / feedback
Creative brief development – development of creative brief with design territories
In-person creative briefing session - for in-house creative team, or your chosen agency,
or session to develop Request for Proposal / Invitation to TenderOngoing involvement to be agreed
Prices for this programme start at £3,000
If required - I can help build a project team from my tried and trusted creative network.
“She has a unique way of seeing and saying things that brings brands to life. Her enthusiasm, vision and experience set the right course for launching a successful brand or reinvigorating an existing one."
Client services director
