Brand Groundworks for businesses and organisations
With special attention to strategic and commercial ambitions, I’ll help you plan and navigate a re-positioning, re-branding or refresh that makes the most of your opportunities to build stronger profile and presence in your world.
And by engaging the right people in the process, this programme can be a powerful tool in building buy-in and support for brand change. Whether you’re briefing an agency, or publishing an RfP/ITT, this is about starting strong to get the best results.
Key features of Brand Groundworks for businesses & organisations include:
Briefing with you – tell me all about it and let’s agree a way to work
90-minute Discovery workshop – with your project team and relevant leads
Site visit / observation / testing – to get close to the offer
Desk research – brand audit, competitor insight and cultural and commercial context
Interviews – engaging at least five people beyond project lead team. This could include key
staff, existing, potential or lapsed clients or customers / partners.Discovery report – describing key insights and recommendations
Draft brand strategy – development of narrative, messaging and brand positioning
Defined brand strategy – developed with your input / feedback
Creative brief development – development of creative brief with design territories
In-person creative briefing session - for in-house creative team, or your chosen agency,
or session to develop Request for Proposal / Invitation to TenderOngoing involvement to be agreed
Prices for this programme start at £3,000
If required - I can help build a project team from my tried and trusted creative network
“She has a unique way of seeing and saying things that brings brands to life. Her enthusiasm, vision and experience set the right course for launching a successful brand or reinvigorating an existing one."
Managing director
