Brand Groundworks for start-ups
You’ve refined the idea. You’ve done the background. You know there’s a gap in the market - you think you can fill it…
Brand Groundworks for start-ups explores and galvanises your plans, building a brand narrative to help you stand out in the market, launch with confidence, fuel growth and resilience. By keeping the start-up programme light, it’s affordable when you’re big on need and low on cash.
Key features of Brand Groundworks for start-ups include:
Briefing with you – tell me all about it and let’s agree a way to work
90-minute Discovery workshop – with your project team/relevant leads
Desk research – competitor insight and cultural/commercial context
Discovery report – describing key insights and recommendations
Draft brand strategy – development of narrative, messaging and brand positioning
Defined brand strategy – developed with your input / feedback
Creative brief development – development of creative brief with design territories
Prices for this programme start at £1,875
If required - I have a tried and trusted network of brand designers, illustrators, copywriters, marketers and more.
“This process took me from having an idea, having the ambition, to realising it. It was incredibly useful to have to articulate those ambitions and test my thinking with Heather. She listened, understood, came up with the perfect name and brought in designers to make it real. And we branded with something to grow into, so it’s really come to life over time."
Founder and director
