Brand Groundworks for charities & NfPs
With your uniquely diverse range of audiences and stakeholders, branding for this sector can be especially challenging.
So I focus on exploring and defining powerful purpose and spirit, to put real unifying heart into your brand. I work at a reduced rate and with sensitivity to the nature of your organisation and the need for real returns.
Key features of Brand Groundworks for charities and NfPs include:
Briefing with you – tell me all about it and let’s agree a way to work
90-minute Discovery workshop – with your project team/relevant leads
Site visit / observation / testing – to get close to the offer
Desk research – brand audit, competitor insight and cultural context
Interviews – engaging at least five people beyond project lead team. This could include key staff, donors, service users / benefactors and trustees.
Discovery report – describing key insights and recommendations
Draft brand strategy – development of narrative, messaging and brand positioning
Defined brand strategy – developed with your input / feedback
Creative brief development – development of creative brief with design territories
In-person creative briefing session - for in-house creative team, or your chosen agency, or session to develop Request for Proposal / Invitation to Tender
Ongoing involvement to be agreed
Prices for this programme are charged at a reduced rate and start at £2,280
If required - I can help build a project team from my tried and trusted creative network.
“Heather is just a great person to work with. A common sense approach combined with the ability to create genuinely engaging ideas from the smallest nugget of information. I heartily recommend Heather if you are in need of someone to help with brand, voice and stakeholder engagement. A joy to work with."
Charity communications director
